Frank & Sense

Communications, Employee Experience, Employer Branding, Events

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Helping organizations communicate clearly, build employer brands people believe in, and engage employees in meaningful ways - creating real connection, not noise.

Let’s work together

Whether you need strategy, execution, or simply an experienced perspective, here’s where I can help:

  • Strategy and playbooks.

  • Initiative and program launches (e.g., AI adoption, HR systems, performance, and learning programs).

  • Organizational change communications (M&A, workforce changes).

  • Leadership communications.

  • New communications platforms.

Internal Communications

  • Streamline the experience from onboarding, orientation, engagement, through to exit, advocacy and alumni.

  • Strategy to focus on the moments that matter.

  • Employee listening and feedback.

  • Internal mobility and talent marketplace programs.

  • Employee referral programs.

  • Recognition programs.

  • Review and enhance the digital and AI experience.

Employee Experience

  • Employer brand strategy.

  • Content, channels and campaigns.

  • Employee value proposition research (workshops, leader interviews, surveys).

  • EVP definition and validation.

  • Messaging frameworks, visual identity, and employer brand guidelines.

Employer Brand & EVP

  • Organizational change programs.

  • Vision, mission and values activation.

  • Annual company goals launches.

Culture Change

  • Employee, candidate & customer events.

  • Event strategy and delivery.

  • Scalable event playbooks.

Event Management

Crisis

  • Crisis readiness and response planning.

  • CEO and executive communications.

Communications

Great employee experience work is rooted in these three things

Science & Art

In this line of work, the science actually comes first. The listening, research, and analysis. A grounding in data.

Then comes the art. The creativity, craft, and connection.

The work has to be both rigorous and human.

It’s a combination of really understanding the problem, blending evidence and experience, with the magic of gut instinct on top.

Strategy & Storytelling

It all starts with a clear, actionable direction - understanding what needs to be said, why it matters, and how to make it land.

Then bringing the core message to life through the brand and narrative - through campaigns, content, events and activations that create genuine connection and belonging.

This work doesn't sit in isolation. The sweet spot is when an employer brand aligns with customer brand, creating a seamless experience from customer to candidate to employee to (hopefully) advocate.

It requires proactive collaboration across Marketing, People teams, plus customer-facing teams - joining the dots to tell a cohesive story.

Today & Tomorrow

Everything must be grounded in today’s reality, with a big dose of aspiration and a compelling vision of what’s possible on top.

For employer brand work, it’s about what’s real, relevant and differentiates you in a crowded, and often same-y, market.

Experience with Clients & Employers

Previous in-house and consulting experience, includes:

  • Technology

  • IT Software & Services

  • Transportation

  • Food & Beverage

  • Banking & Finance

  • Management Consulting

  • Recruiting

  • Healthcare

Industries

  • Uber

  • Deloitte

  • General Electric

  • EPAM

  • Commonwealth Bank of Australia

  • Google

  • AMP Capital

  • Everlight Radiology

  • Commtract

  • City Storage Systems (CloudKitchens, Otter)

Companies

Company Size

  • Start-ups with 5 employees to corporates with 300,000 employees.

  • Been responsible for employer brand initiatives across US, Asia Pacific, Africa, Eastern Europe, and LatAm.

  • Lived in the US, UK, Australia, Canada, France, and Greece.

  • Traveled extensively for work projects, including to India, China, South Africa, Kenya and Nigeria.

Global Experience

A woman with long hair smiling at the camera, wearing a denim jacket, standing in front of ocean background art

Beyond the work

Hi, I’m Victoria Earle. Beyond the work described above, here’s a little about me.

Today, I live in Encinitas, California - a beautiful surf town I now call home after a couple of years in San Francisco, 13 years in Sydney, and London before that.

Along the way, there have been many adventures.

I’ve traveled to nearly 50 countries. Some of the most memorable adventures include six weeks traveling solo through China, breaking my leg kite-surfing in Sri Lanka, and requiring an armed convoy to travel to work in Nigeria.

I love to scuba dive - Papua New Guinea and the Solomon Islands are my favorite spots. I've completed two ultra-marathons and am somehow contemplating a third. I'm a former snowboard instructor who married someone equally passionate about the snow, so we said “I do” on top of Mammoth Mountain and snowboarded down with our wedding party.

These days you’ll find me still learning to surf and planning the next adventure.

I really look forward to working with you.

Get in Touch

Have a project you’d like to discuss? Get in touch and you’ll hear back shortly.